Market Access Program: Engaging Youth through Digital Media

Locations:
New York, NY; Calgary, AB; Edmonton, Alberta
Program Dates:
KidScreen Summit: February 5 – 12, 2007
Market Access Program: February 5 – April 4, 2007

*This program is full and is no longer accepting applications

KidScreen is a compelling and relevant conference focusing on opportunities within the increasingly savvy consumer demographic youth market. In Canada alone, there are 3.88 million tweens. With a dynamic mix of more than 1000 industry leaders from 35 countries speaking to current industry trends, innovations, and opportunities within the tween market, this market access program focuses on how to effectively leverage new technologies to appeal to this demographic.

Let KidScreen Summit build your business by helping to create solutions for your current business models. Look beyond your regional territory to get a global perspective on the issues affecting your business. Be inspired and learn from knowledgeable senior-level speakers while they discuss demographic and psychographic trends, including development compression, how they are engaging technology, and which ones they are adopting.KidScreen Summit is an ideal venue for learning about, discussing and developing strategic responses to each of these critical topics.This program provides participants with the opportunity to share their experiences, insights, and connections with one another and the larger Alberta digital media community through a variety of activities including pre-planning strategic meetings, presentations, workshop participation, teleconference participation, attendance at the 8th Annual KidScreen Summit from February 5 – 12, and de-briefing.

The Banff New Media Institute Accelerator Program and the Digital Media Association of Alberta are pleased to announce that the following individuals and companies are attending KidScreen as part of the Engaging Youth Through Digital Media Market Access Program:

Ken Bautista, CEO & Executive Producer, Hotrocket Studios Inc.
Genevieve Beaulieu, Producer, Hotrocket Studios Inc.
Daryl Beatty, Accelerator Manager, Banff New Media Institute
Andrea Bell, Projects Director, Balance Media Ltd.
Carmen Killick, Trade Director, Department of Alberta Economic
Development
Dan Lemay, President, Peapod Toys Inc.
Jorden Oliwa, Creative Director, No Dice Studios Inc.
Jennifer Snyder, Producer, Reel Girls Media Inc.
Jason Suriano, President & COO, Hotrocket Studios Inc.

For more information on the KidScreen summit visit KidScreen.

Engaging Youth through Digital Media is brought to you in partnership with:
The Banff New Media Institute Accelerator Program
Digital Alberta
Digital Media Association of Alberta

Ken Bautista
CEO & Executive Producer, Hotrocket Studios Inc.

One of the original Hotrocket founders, Ken’s experience combines strategic and creative vision, user experience design, industry knowledge, marketing expertise, and entrepreneurial spirit. He was featured as one of Edmonton's "30 Under 30" is an active champion of Alberta's digital media industry, currently serving as vice president of the Digital Media Association of Alberta. He is also CEO of Rocketfuel Productions, which was named "Most Promising New Company of the Year" at the 2006 Canadian New Media Awards.

Visit: http://www.hotrocket.ca

Genevieve Beaulieu
Producer, Hotrocket Studios Inc.

Before coming to Hotrocket, Genevieve was most recently the senior web content specialist at the Alberta Motor Association, where she handled research, writing, design, and development of content for the association’s websites. She is also fully bilingual and was recently awarded a bursary to study advanced French at the University of Montreal.

Visit: http://www.hotrocket.ca

Daryl Beatty
Accelerator Manager, Banff New Media Institute

Daryl Beatty brings over 15 years of business, community, and educational leadership experience to The Banff Centre. A business and organizational development catalyst, he has worked with a variety of organizations to build capacity, provide for long-term stability and improve organizational effectiveness.

Andrea Bell
Projects Director, Balance Media Ltd.

Andrea Bell is projects director for Balance Media Limited, a technology design agency specializing in online systems and web-based business applications. Andrea holds a Bachelor of Arts degree with distinction. Her project management expertise has contributed to the successful deployment of many projects including large-scale knowledge centres, portals, extranets, and educational websites.

Visit: http://www.balancemedia.com/

Dan Lemay
President, Peapod Toys Inc.

Dan Lemay is the founder of Peapod Toys, the maker of a child's MP3 player. He has many years of experience in developing products for the consumer and industrial markets.

Visit: http://www.peapodtoys.com/

Jorden Oliwa
Creative Director, No Dice Studios Inc.

No dice Ink inc. is a creative brand that focuses on the development of characters and story and an unyielding pursuit of quality regardless of the media it is produced on. With a boutique mentality and motto of only taking jobs that truly represent the brand of No dice INK, Jorden Oliwa has carved out a niche as a cutting edge art director.

Visit: http://www.nodicestudios.ca/

Jennifer Snyder
Producer, Reel Girls Media Inc.

Jennifer is a Producer with Reel Girls Media in Edmonton, Alberta and has recently completed a 13 episode interactive television series, Booked (www.booked.tv) for CHUM Television. For 2007, she has a number of TV series in development as well as new media projects in production including the kid’s story-building site Anash Interactive. Jennifer has worked across Canada in Vancouver, Toronto and Edmonton and has just celebrated 10 years in the industry.

Visit: http://www.reelgirlsmedia.com/

Jason Suriano
President & COO, Hotrocket Studios Inc.

As one of the principals of Hotrocket, Jason combines effective leadership and management skills in guiding the company’s growth, operations, and delivery. He is an experienced project manager and researcher who has led project teams at both Athabasca University and the University of Alberta before coming to Hotrocket.

Visit: http://www.hotrocket.ca

Engaging Youth through Digital Media Opportunities is brought to you in partnership with:
The Banff New Media Institute Accelerator Program
Digital Alberta
Digital Media Association of Alberta