In its 11th offering, the 2005 Interactive Screen 0.5/Money and Law celebrated the anniversary of the BNMI and 10 years of creativity at high altitude! It brought back a decade worth of alumni from all corners of the world representing best practices, lessons learned, and inspired innovation across the new media landscape. What worked? What failed? Where are we now? How do we move forward? Led by an international faculty of BNMI alumni with the participation of leading creative producers and artists, Interactive Screen combined formal and informal exchanges, a sense of play, and skill developing workshops. We explored the history of new media, fantastic success stories, and spectacular failures. This year we surveyed 10 years of conceptualizing, writing, designing, developing planning, and financing a decade worth of new media companies, concepts, and ideas!

Interactive Screen began with Money and Law gathering leading companies in Canada, international partners, government and investors. This year, we explored the continuities, the ruptures, the survivals and the new waves of new media creativity and entrepreneurship with a special focus on mobile new media, personalization, and ubiquitous computing. What remains the same, what has come of age over the last decade, and what has faded away? We brought together contemporary visionaries with the leaders of the last new media wave. New media advertising, mobile media, gaming, ubiquitous computing and personalization are increasingly ever-present and offer new challenges and new territories. How can companies stay nimble enough to respond to technological change, yet specialized enough to build expertise?

Money and Law focused on the emergence of the mobile market, developing the value chain of interactive content. We also discussed distribution models for Canadian content creation, strategies for approaching media consolidation and the form that companies might best take, including alliances between specialty companies. During the Money and Law sessions, participants developed the ability to negotiate the complex and ever-shifting world of financing, rights, and legal strategies for new media.

While including a thorough retrospective analysis of the new media science, Interactive Screen also continued to focus on mobile media, gaming, ubiquitous computing and personalization within a decade long historical context. Participants were encouraged to bring their projects to the workshop for mentoring and development. As well as formal presentations, participants took part in small projects and games, collaborations, individual project development, and one-on-one mentoring and peer learning sessions. The goal of Interactive Screen was to stimulate the creation of emotionally powerful, creatively inspired, and economically viable interactive media in Canada and abroad.