Peter A. Bruck

Peter A. Bruck

Peter is general manager of Research Studios Austria within the Austrian Research Centers and division head for e-technologies and smart media at the ARC Seibersdorf research GmbH, the national public-private technology research organization of Austria (, ). He is also the honorary president of the ICNM-International Center for New Media, Salzburg, the chairman of the board of the European Academy of Digital Media-EADiM, Netherlands, and the chairman of the board of directors of the World Summit Award.

Peter studied at the universities of Vienna, Iowa, and McGill(Montreal), and holds doctorates in law and communications, and master’s degrees in sociology and economics. He has taught at universities in Canada, U.S. and Western Europe, plus Israel and Poland, and has more than 25 years of experience in research and consulting in Austria, Switzerland, Germany, Poland, Portugal, the U.S., and Canada. Bruck continues some teaching as honorary professor of information economy and new technologies at the Institute of Economics, faculty of law, at the University of Salzburg and holds an appointment as research [professor of communication and journalism at Carleton University(Ottawa, Canada).

Bruck has received numerous awards and fellowships in Europe, the U.S., and Canada and is listed in the Canadian and Austrian WHO'S WHO. He has founded the University of Applied Sciences in Salzburg and headed research institutes at universities and national research organizations in Canada and Austria and has been senior partner in ICRA - International Communications Research Associates (Ottawa, Canada). From 2001 to 2002 Bruck was on the board of management and head of the Business Unit on interactive media of the Jet2Web Internet Services GmbH of the Austrian Telekom Group. He is also chairman of the advisory committee on media diversity of the Council of Europe.

Peter has initiated EUROPRIX, Europe’s leading multimedia award, the Prix MultiMediaAustria, and a number of national best practice competitions and awards in Western and Eastern Europe. Within the framework of the UN World Summit on Information Society, Bruck has organized the World Summit Award in e-content and creativity as a global event and process.

Peter has published and edited numerous books, research reports, and scholarly as well as professional articles in the fields of communication and new media studies, media and information economics, telecommunication development, cultural study, and sociology. He is a specialist in communication technologies as well as media and telecommunication policy and has a long experience in international comparative research both in Europe and North America. Peter has held competitive research grants from the leading social science and technology research funds and councils in the U.S., Canada, and Austria, and has been principal researcher in numerous competitive projects in EC programs including RACE, ESPRIT, ACTS, INFO2000, IMPACT, IST in FP5 and FP 6, and the e-content Program.

As a media producer, Peter has worked with newspapers, radio, TV and digital interactive media. Among others, he was a producer/announcer for the Canadian Broadcasting Corporation and its international service in Montreal. In new media, Peter has produced approximately 15 innovative CD-ROMs and DVDs, and numerous websites. The EUROPRIX 98 was produced as the first DVD-ROM in Europe in 1998 and is the first broad band news portal in Europe with a flash browser and media rich content (2001).