Photo by Bryan White / Bow Media
Banff & Lake Louise Tourism inspires the world to experience unforgettable moments in Banff and Lake Louise.
As the home of the Banff Centre Mountain Film and Book Festival, Banff is a place where adventure, storytelling, and mountain culture come together. Surrounded by turquoise lakes and towering peaks, Banff National Park offers unique experiences in an awe-inspiring mountain setting. Its remarkable natural beauty and rich heritage invite visitors to explore deeply, connect meaningfully, and return home inspired and renewed.
The mountain people.
More than forty years since our founding, we continue to find inspiration in the untamed spirit of the mountains we explore, the friendships we forge on the peak, and our enduring mission: to grow our community of mountain people and equip them for adventure.
We are committed to putting people at the heart of what we do. From our partners and athletes to our staff and everyone who has used and loved our gear, we are a global community that goes beyond mountains and crags, and it’s up to us to make sure it’s inclusive, diverse, and growing.
Our commitment to the future.
As mountain people ourselves, we’re passionate about the natural environment and see the effects of climate change when we’re enjoying the outdoors. That’s why we’re on a journey to reduce the impact of our business, make it fairer for everyone, and preserve our mountain playground for future generations.
We work with the whole of our community to find a better way. Together, our journey continues.
We are Rab, We are the Mountain People.
Born in Bozeman, Montana, Oboz has always believed the outdoors is where the best relationships are built. That's what quality, fit, and service mean to us: promises we keep every time someone laces up and heads out.
We test every design in our own 18-million-acre backyard, because nothing proves a relationship like putting in the miles together. It's how we stay true to the trail, and to everyone who's out there living it.
Founded in Austin, Texas in 2006, YETI is a leading premium outdoor brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com.
Lake Louise Ski Resort
Vast and varied, pristine and inspirational, a friendly wilderness that’s authentically Canadian. Located in the heart of the magnificent Canadian Rockies, we let our legendary 4 mountain faces of world-class terrain speak for itself, while Mother Nature does the rest.
Our unique layout with beginner, intermediate and expert runs from nearly every chair allows your family or group of varying abilities to ski and share the experience together. We've got endless chutes, glades and gullies, gentle slopes, cruising runs, remote bowls and terrain parks, along with some of the most challenging terrain in the Rockies.
We are your indulgent alternative to work and stress; an unpretentious majestic that inspires the inner kid in us all. We invite you to come try our accessible and awesome terrain for yourself. Happiness guaranteed.
Lake Louise Summer Gondola
Your Lake Louise adventure starts here.
Experience an easy day in the mountains in Banff National Park. Ride the summer gondola, which is the best place in the Canadian Rockies to safely view Grizzly bears. At the top, wander the paths among the wildflowers or join a guided hike to learn about the flora & fauna plus rich history of this special place. Dine on the best patios which offer stunning views, farm to table cuisine, and delicious craft cocktails & beer. If your appetite for adventure hasn’t been satisfied, rent an e-bike or take a complimentary shuttle to Lake Louise lakeshore.
Lake Louise will quickly capture your heart so be sure to take lots of photos to save your own special memories with your family.
Since its inception in 1975, World Expeditions has earned an outstanding reputation as an innovator and world leader in quality, small group adventure holidays. Offering ground-breaking itineraries escorted by expert local leaders, World Expeditions meticulously designs each trip with an emphasis on facilitating one-of-a-kind experiences in fascinating destinations, supporting true sustainability in the protection of local communities, natural environments and wildlife.
Founded in 1965, the National Outdoor Leadership School (NOLS) is a nonprofit school with fourteen campuses around the world that strives to "elevate the leader in everyone." NOLS teaches wilderness medicine, outdoor skills, leadership, environmental stewardship, and the power of teamwork. Expedition Behavior, prioritizing the success of the team, is the school’s guiding principle. Collectively, NOLS participants learn to address real challenges with real consequences and graduates emerge more self-aware, resilient, and ready to lead.
Grangers has been dedicated to protecting your adventures and enhancing time outdoors since 1937. Our water-based, PFAS-free, biodegradable, bluesign® approved aftercare products maintain outdoor and technical clothing and footwear through cleaning, reproofing and refreshing, extending the life of your much-loved gear. Grangers has a vast array of innovative world-firsts under our belt, including the world’s first 2-in-1 clean and reproof formulation in 2005, and protecting the first successful Mount Everest summit in 1953.
From inventing the first water-based aftercare solution in 1947 to the first bluesign® approved aftercare in 2007, Grangers’ products have been a staple in every adventurer’s kit for decades, protecting against unpredictable weather conditions and enabling you to get outside in all weathers.
Excited to launch our partnership with Rab, presenting sponsor, and introducing Grangers Down Defend an innovative step forward in hydrophobic down we’re delighted to be a major partner of the 50th Banff Centre Mountain Film and Book Festival, and the World Tour Canada and United States screenings.
For almost 90 years, we’ve been committed to prolonging your time outdoors in the most eco-responsible way possible and, with new PFAS-free technologies entering the market, aftercare is more important than ever. Whatever your adventure and whatever the weather, let Grangers help your gear to keep up.
One of the toughest endurance challenges on the planet, the Clipper Race is a unique biennial event that sees teams battle extreme conditions as they race more than 40,000 nautical miles around the globe.
It's the only event of its kind that trains people from all walks of life to become ocean racers, and many Race Crew have no previous sailing experience before signing up for the intensive four levels of training. Led by a professional Skipper and First Mate, Race Crew can complete the full eleven-month circumnavigation or choose to test themselves on one or multiple legs.
Today, more than 7,000 people and three generations of Clipper Race fleets have competed in what is known to be the world’s toughest ocean racing challenge. The fourth generation ocean racing fleet, the Clipper RX, is due to launch in time for the 2027-28 edition.
The Alpine Club of Canada (ACC) has been Canada’s national mountain club since 1906. We’re passionate about fostering a sense of community, inspiring adventure, and promoting responsible mountain travel. Our mission is to encourage and facilitate access to wild places while ensuring their long-term preservation for future generations.
With over 15,000 members, the ACC brings together outdoor enthusiasts and facilitates guided trips, volunteer-led outings, mountain stewardship, and more, both locally and nationally. You don’t just join, you belong.
The ACC operates and maintains the largest network of backcountry huts in North America. Huts provide lodging in family-friendly cabins in alpine meadows, backcountry powder paradises, and remote climbers’ refuges. Each year, our huts accommodate adventurers for more than 40,000 nights.
Nature United is a Canadian conservation organization reimagining how people and nature thrive together. Building on more than two decades in Canada, our organization works in partnership with Indigenous Nations, other governments, communities and industry to create solutions for people and nature — from protecting lands and waters to supporting sustainable working landscapes and advancing climate action.
As the Canadian affiliate of The Nature Conservancy, a global conservation organization operating in more than 80 countries and territories, we combine local leadership and partnerships with world-leading expertise and resources to help build a connected future for people, nature and communities.
Nossa Familia Coffee is a Portland, Oregon-based specialty coffee roaster founded by Augusto Carneiro, whose family has been growing coffee in the highlands of Brazil since the 1890s. Consistently named one of Portland's best coffee roasters, Nossa Familia is also the first B Corp Certified roaster in Oregon, signifying a deep commitment to sustainability. Nossa Familia works directly with coffee farmers to source high-quality specialty coffee from around the world.
At Wild Rose Brewery, we proudly craft exceptional beer right here in Alberta. Since 1996, we’ve been blending quality with creativity. Our journey began with a dream to elevate Alberta’s beer scene, and today, we’re still inspired by that mission.
Our iconic Taproom, located in a historic WWII airplane hangar at Calgary’s Currie Barracks, is where our story and community come together. From classics like Velvet Fog and Wraspberry Ale to bold seasonal creations, every pint reflects our passion for craft and quality. Beyond beer, we take pride in giving back through initiatives like our “Patron’s Pint” program, supporting local organizations.
For nearly three decades, we’ve celebrated the spirit of Alberta with every brew, block party, and adventure. Wild Rose Brewery isn’t just about beer—it’s about connection, community, and the wild journey we share.
Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering durable, unrivaled performance. Our products are distributed through more than 2,400 retail locations worldwide. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better.
Durston designs premium ultralight tents and backpacks in the Canadian Rockies. Our designs are developed from the first principles of physics and geometry, crafted from advanced materials, and refined by constant testing and user feedback to create simpler, lighter, and more functional backcountry gear that allows you to thrive in the backcountry.
Wild Life Distillery is proud to join the Banff Mountain Film Festival as the official Intermission Sponsor of your WLD cinematographic adventure!
Founded by Bow Valley locals in 2017, Wild Life Distillery has become a leader in the Alberta Craft Spirits landscape. Authenticity, adventure, and lifestyle is what we are all about. Since inception, WLD has released an innovative lineup of craft vodka, gin, whisky and canned cocktails.
Our Canmore-based distillery offers tours, tastings, cocktails and is a great place to meet the team and get amongst the local culture. Visit wildlifedistillery.ca to learn more about us, and check out this sweet video.