Photo by Bryan White / Bow Media
Banff & Lake Louise Tourism inspires the world to experience unforgettable moments in Banff and Lake Louise.
What better place to celebrate mountain culture than in Banff, the home of the Banff Centre Mountain Film and Book Festival. Banff National Park is famous for its surreally turquoise-coloured lakes, majestic mountains, and endless outdoor adventures. It has a rich heritage as one of the world’s most awe-inspiring mountain destinations and is the perfect place to come and live your adventure.
The Rab story began in 1981 in a small attic in Sheffield where Rab Carrington made the first sleeping bag to bear his name. His goal was simple: to make rugged kit that performed at the highest level. Every piece was handmade and rigorously tested against the most extreme conditions.
Today, Rab are ceaseless in their commitment to their founder’s exacting standards, ingenuity, and pioneering spirit. They make rugged, high-performance clothing and equipment that give you absolute protection, comfort and freedom in the mountains. They use cutting-edge materials as well as time-tested ones, such as premium quality European down, to craft honest, hard-working kit that you’d rather repair than replace.
Rab are the official and exclusive apparel partner for the Banff Centre Mountain Film and Book Festival, as well as the World Tour Canada and United States screenings.
Born of Bozeman, Montana, Oboz has come to find that nothing in the world unifies the human-nature connection more than a shared love of hiking. That’s why we create footwear that delivers unmatched fit, unrivaled feel, and exceptional performance for all kinds of hikes – to give humanity the tools they need to get out there and really LOVE hiking.
Founded in Austin, Texas in 2006, YETI is a leading premium outdoor brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com.
Lake Louise Ski Resort
Vast and varied, pristine and inspirational, a friendly wilderness that’s authentically Canadian. Located in the heart of the magnificent Canadian Rockies, we let our legendary 4 mountain faces of world-class terrain speak for itself, while Mother Nature does the rest.
Our unique layout with beginner, intermediate and expert runs from nearly every chair allows your family or group of varying abilities to ski and share the experience together. We've got endless chutes, glades and gullies, gentle slopes, cruising runs, remote bowls and terrain parks, along with some of the most challenging terrain in the Rockies.
We are your indulgent alternative to work and stress; an unpretentious majestic that inspires the inner kid in us all. We invite you to come try our accessible and awesome terrain for yourself. Happiness guaranteed.
Lake Louise Summer Gondola
Your Lake Louise adventure starts here.
Experience an easy day in the mountains in Banff National Park. Ride the summer gondola, which is the best place in the Canadian Rockies to safely view Grizzly bears. At the top, wander the paths among the wildflowers or join a guided hike to learn about the flora & fauna plus rich history of this special place. Dine on the best patios which offer stunning views, farm to table cuisine, and delicious craft cocktails & beer. If your appetite for adventure hasn’t been satisfied, rent an e-bike or take a complimentary shuttle to Lake Louise lakeshore.
Lake Louise will quickly capture your heart so be sure to take lots of photos to save your own special memories with your family.
Photo by Lachlan Gardiner / World Expeditions.
Since its inception in 1975, World Expeditions has earned an outstanding reputation as an innovator and world leader in quality, small group adventure holidays. Offering ground-breaking itineraries escorted by expert local leaders, World Expeditions meticulously designs each trip with an emphasis on facilitating one-of-a-kind experiences in fascinating destinations, supporting true sustainability in the protection of local communities, natural environments and wildlife.
KORE: It’s the craft gear from here.
The Kootenay Outdoor Recreation Enterprise (KORE) initiative is Canada’s first outdoor craft gear makers alliance. Based in British Columbia's Kootenay region, the grassroots organization is dedicated to helping creators in the outdoor manufacturing sector grow their businesses. It's also involved in attracting investment, furthering a new industry sector through such events as Makers Markets and the annual Rec-Tech Summit, and adding to the funky yet sophisticated cultural and economic milieu of the Kootenays.
Another KORE initiative is the "Kootenay Approved" campaign that promotes the ingenuity of local outdoor rec-tech companies as well as entices others from outside the region to want to be a part of it all. Perhaps that's you?
Wild Life Distillery is proud to join the Banff Mountain Film Festival as the official spirit sponsor of your WLD cinematographic adventure!
Founded by Bow Valley locals in 2017, Wild Life Distillery has become a leader in the Alberta Craft Spirits landscape. Authenticity, adventure, and lifestyle is what we are all about. Since inception, WLD has released an innovative lineup of craft vodka, gin, whisky and canned cocktails.
Our Canmore-based distillery offers tours, tastings, cocktails and is a great place to meet the team and get amongst the local culture. Visit wildlifedistillery.ca to learn more about us, and check out this sweet video.
Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering durable, unrivaled performance. Our products are distributed through more than 2,400 retail locations worldwide. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better.
Durston is based in the wilderness of the Canadian Rocky Mountains. We combine simple and coherent design with advanced materials to create more functional ultralight backcountry gear Our tents and packs are rooted in the Canadian Rockies while becoming some of the most popular and highly regarded gear from Patagonia to the Pacific Crest Trail.
Born from a passion for adventure and a simple yet essential need — to eat well with the very best for the body and the planet — SLY is rooted in the belief that a good meal can change everything. Even in the middle of nowhere, you deserve something real.
Prepared like restaurant dishes and 100% freeze-dried, our meals rehydrate into rich, comforting food that fuels both body and spirit. Because on expedition, it’s not just about calories — it’s about strength, and enjoying every bite.
HOVERAir delivers a game-changing perspective to adventure storytelling with intelligent, hands-free flying cameras designed for outdoor explorers. With 12+ preset flight modes, HOVERAir can capture stunning 8K footage at speeds up to 26 mph / 42 kph with precise tracking and obstacle avoidance - all with the press of a single button.
Founded in Vancouver, Canada, DUER has pioneered an entirely new category in apparel: Performance Denim. By integrating performance features into contemporary clothing, we combine the effortless comfort of athletic wear with the timeless style of your favorite pair of jeans.
Our apparel empowers anyone to build a versatile wardrobe that supports how they move through life, indoors and outside, from the bike lane to the office and beyond.
Whatever your adventure, we make it easy to get dressed and get on with the important things in life. Designed in Canada, made for the world.
The Alpine Club of Canada (ACC) has been Canada’s national mountain club since 1906. We’re passionate about fostering a sense of community, inspiring adventure, and promoting responsible mountain travel. Our mission is to encourage and facilitate access to wild places while ensuring their long-term preservation for future generations.
With over 15,000 members, the ACC brings together outdoor enthusiasts and facilitates guided trips, volunteer-led outings, mountain stewardship, and more, both locally and nationally. You don’t just join, you belong.
The ACC operates and maintains the largest network of backcountry huts in North America. Huts provide lodging in family-friendly cabins in alpine meadows, backcountry powder paradises, and remote climbers’ refuges. Each year, our huts accommodate adventurers for more than 40,000 nights.
The ACC is committed to supporting mountain culture; our support for the Banff Mountain Film and Book Festivals began with the first festival 50 years ago and continues today.
At Wild Rose Brewery, we proudly craft exceptional beer right here in Alberta. Since 1996, we’ve been blending quality with creativity. Our journey began with a dream to elevate Alberta’s beer scene, and today, we’re still inspired by that mission.
Our iconic Taproom, located in a historic WWII airplane hangar at Calgary’s Currie Barracks, is where our story and community come together. From classics like Velvet Fog and Wraspberry Ale to bold seasonal creations, every pint reflects our passion for craft and quality. Beyond beer, we take pride in giving back through initiatives like our “Patron’s Pint” program, supporting local organizations.
For nearly three decades, we’ve celebrated the spirit of Alberta with every brew, block party, and adventure. Wild Rose Brewery isn’t just about beer—it’s about connection, community, and the wild journey we share.