Purposeful Travel Summit

Shaping the future of travel, together.

February 7 - 9, 2024

Banff, Alberta

Tickets and Passes Available Now!

The Purposeful Travel Summit will launch a new era in travel that integrates sustainability, education and a passion to promote travel that contributes to a better world. People want to travel, and destinations want to host but we all just want to do it a bit better! Purposeful Travel encourages visitors and host destinations to be intentional in the experiences they seek and provide, based on principles that represent an exciting vision for travel’s next chapter. 

Join the Conversation

February 7, 2024
Pre-Summit Workshop

February 8-9, 2024
An in-person gathering of people and ideas.

Register Now


For more information or to get involved, connect with us at:

“Travel is about much more than the destination. Travel is about seeking transformative experiences. 

Joe Pavelka, Purposeful Travel Summit Programmer

"The aim of travel should be to create better global citizens and a global citizen does their best work at home"

Rick Steves

Aerial view of Banff Centre for Arts and Creativity, Photo by Paul Zizka

Summit Host: Banff Centre, Canada

Banff Centre has a long history of inspiring people to challenge ideas and create change through education and collaboration.  It is situated in the majestic Rocky Mountains of Banff National Park and provides a world class setting for the demonstration of what Purposeful Travel may be in the future. A key element is the Banff Net Zero 2035 initiative which aims to make Banff the first carbon-neutral tourism destination on the planet.

Ackowledging the Land

Banff has a long history as a sacred gathering place for ceremony, trade, sharing, visions, and celebration. That tradition continues today as leaders, artists, and creators of all disciplines meet here to realize their creative potential and the diversity of Indigenous perspectives and practices.

Banff Centre for Arts and Creativity is located on the side of Sacred Buffalo Guardian Mountain. The Banff area, known as "Minhrpa" (translated in Stoney Nakoda as "the waterfalls") is part of the Treaty 7 territory where we recognise oral practices of the Îyârhe Nakoda (Stoney Nakoda) – comprised of the Bearspaw, Chiniki, and Goodstoney First Nations – as well as the Tsuut'ina First Nation and the Blackfoot Confederacy comprised of the Siksika, Piikani, Kainai. This territory is home to the Shuswap Nations, Ktunaxa Nations, and Métis Nation of Alberta, Region 3. We acknowledge all Nations who live, work, and play here, help us steward this land, and honour and celebrate this place


Joe Pavelka PhD, Professor of Ecotourism and Outdoor Leadership
Mount Royal University, Calgary, Alberta, Canada jpavelka@mtroyal.ca  

For more information, contact us at summits@banffcentre.ca 

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