Geerte Udo: Amsterdam’s “Stay Away” Campaign; intentionally discouraging undesirable visitors.

Geerte Udo is known as being a decisive connector with vision and a creative spirit. She is CEO of AMSTERDAM&PARTNERS  where they focus on one major goal: to ensure that the Amsterdam Area remains liveable and prosperous for residents, conventions, business and visitors. 
 
The company uses data, new technologies and storytelling to build a sustainable reputation of Amsterdam Area. And they guide residents, companies, conferences and visitors to familiar and less familiar places and contributes to reducing nuisance. 
  
Udo looks not only at the issues of today, but also those of tomorrow. How do we build a place known for its open and diverse culture, where people respect each other and the environment. 
  
Udo is a born networker, visionary and connector and a source of inspiration. Creating connections between partners in government, businesses, knowledge institutions, cultural organizations and residents makes it possible to take up challenges and seize opportunities. 
  
Geerte studied Public Administration at Leiden University. After her career as consultant, she moved in 2006 to Amsterdam Partners, in 2013 she joined the management and became CEO in march 2019. Udo discovered her love for art, culture, and good food at an early age. She has lived in Amsterdam for more than 20 years.