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Program Information

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Overview  

As arts, culture, and heritage organizations navigate shifting funding landscapes and increasing financial pressures, leaders need new approaches to generating revenue, building support, and sustaining impact. Strategic fundraising, entrepreneurship, and revenue diversification have become essential leadership capacities for organizations seeking long-term resilience

This program equips participants to strengthen fundraising efforts, identify new revenue opportunities, and develop sustainable business models that align with mission and values. Drawing on current thinking in philanthropy, sponsorship, social innovation, and enterprise development, participants will explore practical strategies for growing resources, engaging supporters, and creating resilient organizations prepared for the future.

Description

During the program, participants will engage in a dynamic, practice-based learning environment designed to build leadership capacity in fundraising, revenue generation, and organizational sustainability. Guided by case studies, peer exchange, applied exercises, and contemporary examples from the cultural sector, they will explore approaches to diversifying income, strengthening donor relationships, and developing entrepreneurial initiatives. 

The program emphasizes real-world application, encouraging participants to assess opportunities, challenge traditional funding assumptions, and develop strategies tailored to their organizations. By the end of the program, each participant will leave with a practical roadmap to strengthen revenue generation, expand funding opportunities, and build greater financial resilience.

Program highlights

  • Explore current trends and leading practices in cultural fundraising and philanthropy 
  • Develop diversified revenue strategies that reduce reliance on a single funding source 
  • Build compelling cases for support that engage donors, sponsors, and partners 
  • Identify opportunities for earned revenue, social enterprise, and entrepreneurship 
  • Strengthen donor, funder, and stakeholder relationships through values-based approaches 
  • Explore sponsorships, partnerships, and innovative funding models 
  • Assess organizational readiness for growth, investment, and new revenue initiatives 
  • Align revenue generation strategies with mission, values, and community impact 
  • Build practical plans to support long-term financial resilience and sustainability 
  • Learn from real-world examples of successful revenue innovation across the cultural sector

Requirements

This program is designed for arts, heritage, and creative industries professionals working in organizations of any size and across all art forms, including visual arts, galleries, museums, theatre, dance, opera, film, music, and literature. 

It is well suited to: 

  • administrators, managers, and directors in arts and heritage organizations and creative industries
  • creative producers and consultants working with arts organizations
  • education and engagement specialists in these sectors
  • artists (Indigenous, Canadian, and international)
  • community-based arts and heritage workers in urban and rural settings 

Applicants working outside the arts, heritage, and creative industries must demonstrate in their application how their work will benefit from this program.

Eligibility

Applicants must be 18+ at the time of the program start date. 

Domestic and international applications are welcome.

Visa Eligibility Information: 

  • Please note that Banff Centre programs do not meet the eligibility requirements for a Canadian Student Visa.
  • If you are accepted into our program, you must obtain a Visitor Visa to enter Canada. Accepted participants are responsible for identifying and complying with the immigration requirements to enter Canada as a visitor from their country of origin. If you require a Visitor Visa please check the current expected processing times well in advance of applying.

Inclusivity Statement

We welcome applicants of all ages (18+), backgrounds, gender identities and expressions to apply. Participants from historically underrepresented and equity deserving groups are especially welcome.

Faculty

What's Included

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All meals at Vistas Dining Room are included in your meal plan. Our buffet-style service offers a variety of options, allowing you to choose meals that best suit your needs throughout your stay. 

Banff Centre can respond to most dietary requests. In advance of your arrival, please contact Participant Resources if you have special dietary needs. A medical report from your doctor is required prior to arrival for any medical condition that warrants opting out of the Meal Plan.

Accommodations
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Your program fee includes a single bedroom on the Banff Centre campus for the duration of your program.

Get connected with other artists on campus and focus on your projects in a creative environment while we take care of the day-to-day essentials.

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Group Seminars/Workshops Read more Close

Group seminars and workshops with faculty.

Paul D. Fleck Library and Archives Read more Close

The Paul D. Fleck Library and Archives are delighted to support Banff Centre Participants, Artists, and Faculty

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Fees & Financial Assistance

Total fee per person (Tuition, Accommodation and Meal Plan)
$3 743.25

Application Fee

$65 for individuals, $35 for applicants who identify as Indigenous.

The application fee is non-refundable. 100% of this fee goes towards the cost of administering the application in SlideRoom. 

Funding

Limited funding is available to support up to 18 arts-sector participants, with priority given to those working in small Canadian non-profit arts organizations. 

Key details: 

  • Funding amounts vary and do not cover the full program fee; participants should plan to contribute at least 25 percent of the total cost.
  • Annual funding limits may apply and depend on availability.
  • Funding is not available to applicants outside the arts sector or to international participants, who will be responsible for the full program fee. 
  • To be considered, please complete the Financial Aid section when uploading your supporting materials.

Cancellations

Information on our cancellation policy can be found here.

Tax Information

Banff Centre is a post-secondary institution in the province of Alberta. We are required to issue tax receipts for applicable financial assistance and awards received, and eligible tuition charged, as per the Income Tax Act and Canada Revenue Agency. To learn more, please visit Tax Information for program participants and/ or P105 Students and Income Tax 2025.

How to Apply

Learn more about the steps to Complete Your Application.

Step 1:

Complete the Online Form

Step 2:

Pay your application fee

Please login with the username and password emailed to you on completion of step 1.

Step 3:

Upload Your Materials

Resume

A two-page resume or C.V. describing academic, professional, and other relevant experience.

 

Program specific questionnaire

Applicants have the option of a written or video submission. Please keep videos to under five minutes.

Financial Assistance

Be sure to complete the Financial Aid question in SlideRoom to be eligible for the financial assistance.

Adjudication

Participants are chosen by an adjudication panel comprising of internal and external assessors. The selection criteria include:

  • Required skills and experience.
  • The potential for the applicant to benefit from the program.

Our programs are highly competitive with a limited number of places available. Applicants will be notified of their selection status as soon as the adjudication process is complete. Due to the high volume of applications individual feedback will not be provided. 

Disclaimer

All programs, faculty, dates, fees, and offers of financial assistance are subject to change. Program fee is subject to applicable taxes. Non-refundable fees and deposits will be retained upon cancellation. Any other fees are refunded at the discretion of the Banff Centre. The application deadline is 11:59 p.m. Mountain Standard Time.

Contact Admissions

For questions on preparing your application, please contact Admissions:

Toll Free Number (Canada + USA)
1.800.565.9989
Phone
403.762.6180