Spanning almost two decades, Joleen Mitton’s modeling career took her across the globe, featuring in campaigns for renowned brands like Kenzo, Clinique, and Vivienne Westwood, as well as on countless runways in Asia. She also appeared in print advertisements for everything from high-tech air conditioners to Hello Kitty paraphernalia. However, Joleen’s passion extended far beyond the glamorous world of fashion.
In 2017, Joleen founded the world’s first Indigenous Fashion Week, Vancouver Indigenous Fashion Week (VIFW), establishing a groundbreaking platform for celebrating and uplifting Indigenous fashion, art, and culture. Over the years, she has worked with more than 100 Indigenous designers and has collaborated with prominent organizations and events, including the Toronto Raptors, Truth and Reconciliation Day in Winnipeg, and the Vancouver Art Gallery’s FUSE. Through Indigenous fashion, Joleen has consistently created spaces for healing, education, and change.
Joleen also co-founded Supernaturals Modelling, the first Indigenous modeling agency, which serves as a platform to elevate Indigenous talent in the fashion industry. This agency works to challenge stereotypes, amplify Indigenous voices, and create opportunities for Indigenous models to thrive in a global industry.
As the founder and operator of All My Relations Ltd. and VIFW, Joleen has focused on producing fashion shows that exclusively feature clothing designed by local Indigenous designers and modeled by individuals of First Nation, Métis, and Inuit descent. Her work is deeply rooted in her desire to reclaim narratives and highlight the power of Indigenous voices through art, fashion, and community engagement.
Although Joleen appreciated the artistic aspects of the global fashion industry, she often felt disconnected from its lack of substance. This prompted her to redirect her focus toward creating meaningful connections in her community. Joleen dedicates her time to Indigenous community work. She collaborates with numerous non-profits, using art, fashion, and education to connect and inspire.
Through producing Indigenous fashion shows and organizing basketball tournaments across the city, Joleen has raised awareness about local Indigenous fashion and the Native basketball community. Her contributions include hosting tournaments, mentoring youth, and creating platforms that highlight the vibrancy of Indigenous talent.
A proud Cree woman, Joleen grew up in Vancouver's Downtown Eastside with her mother and spent significant time with her Kokum Alice Ward, who shaped her resilience and worldview. Following in her Kokum's footsteps, Joleen became a community support worker, assisting Indigenous youth in foster care, supporting families transitioning out of high-risk situations, and working closely with elders.